Build Trust Through Photos – Showing photos of the founders or team members helps convey that the company is full of real, relatable people that you can trust with your business.
Clear Value Proposition – Providing a simple, clear value proposition is the easiest way to get a user’s attention.
Establish Credibility – To appear credible in the eyes of your customers, you can show off reviews, testimonials, or if you are a site, showcase your skills on the page itself.
Clear Call-to-Action – Always tell the customer what to do next. This can be with an actual button, or by providing your contact information so they know how to get in touch.
It’s extremely difficult to create a page that hits all of these marks. And for some industries it is harder than others. But, you should at least be aware of what makes a page successful and why.